"MAY YOU LIVE IN INTERESTING TIMES" IS NOT A CURSE!
People still need goods & services; they still crave a bit of luxury. More than ever, they need an occasional break from everyday living.
You have the opportunity to explore a variety of ways for new customers to find you and keep the existing ones interested in every thing you have to offer.
You need to keep costs down & not pay for services you don't need. Doesn't it make sense to centralize your marketing/advertising services? Have a consistent message in everything from your logo, website, brochures & business cards to newsletters, print advertising and in-house signage.
WHAT IS CELEBRATION MARKETING?
The concept began when I managed a flower shop and wanted to give people a reason to think of flowers beyond Valentine's Day and Mother's Day. It turns out that every day is a holiday with its own reasons to celebrate.
Levi Strauss's birthday (February 26th) would be the perfect time to put jeans on sale - even better if it coincides with a local livestock show or rodeo. Did you know that the week after Easter has been designated Egg Salad Week? Grocery stores, restaurants & delis take note. May could be a great time for your bed & breakfast - it's both Date your Mate Month & Better Sleep Month!
Celebration Marketing can also pull diverse businesses together for co-operative advertising. Shopping centers, downtown business associations, Chambers of Commerce all can find ways to pool their resources to tie in to these unusual holidays.
